The brand “FreshJoy” is a R&D collaboration between Singapore University of Technology and Design (SUTD) and PS Food & Beverage (S) Pte Ltd. FreshJoy started as an initiative by SUTD and PS Food & Beverage (S) Pte Ltd for a Food Innovation competition (FIPA).

Through the 9-months innovation process, we created a nourishing power drink and launched new market strategies. Designed to bring Joy with every sip, the Vinegar Fruit Drink was inspired by the heritage of the Teo family who worked and lived in Haw Par Villa in the 1960s.

FreshJoy is the continuation of traditions built from the simple joy of street hawking. Infusing its tradition with nature’s best fruit and high quality vinegar bases the Vinegar Fruit Drink was crafted.